You may think a meme is a new trend but it dates back to the 1976 book called the Selfish Gene by Richard Dawkins. The original meme was about going viral in a society.
The internet meme, a popular tool, can be defined as any fad, joke or memorable piece of content that can be seen on the internet in the form of short videos or photography accompanied by a funny caption.
Brands like Gucci have taken the concept of a meme and used it to better market themselves on Instagram. They have posted some memes with their watches and a hashtag #TFWGucci. They hope to catch the eye of creative people who can appreciate some humor.
One of their memes is listed below:
I believe that this is a great idea as it brings a popular concept, a meme, to help a company get more marketing buzz. Forbes mentions that the average person spends over 100 minutes per day on social media. If a company doesn't try to use this to their advantage, they are missing out.
Memes are great for marketing on social media as they don't require a consumer to have to read a long paragraph about a brand. They catch the eye and interest of the reader with their short but sweet to the point line.
Memes are easy and fast to make.They are also easy to share on every social media platform leading a company to become popular. Memes are a way to connect with a consumer to improve the word of mouth of a company.
Denny's is another brand that uses memes to keep their name popular. The memes they post are funny but also show high quality pictures of their food. The pictures lead viewers to want to go to Denny's.
I believe that if a business has enough knowledge on what memes are and how to use them, they can succeed in gaining popularity from millennials and others. A meme is an easy and surprising way to market a business.
Sources:
https://www.forbes.com/sites/forbescommunicationscouncil/2017/05/08/meme-marketing-how-brands-are-speaking-a-new-consumer-language/#6e0d31ab37f5
http://mashable.com/2017/03/21/gucci-meme-ad-campaign/#tZ8QUkbDqgql
The internet meme, a popular tool, can be defined as any fad, joke or memorable piece of content that can be seen on the internet in the form of short videos or photography accompanied by a funny caption.
Brands like Gucci have taken the concept of a meme and used it to better market themselves on Instagram. They have posted some memes with their watches and a hashtag #TFWGucci. They hope to catch the eye of creative people who can appreciate some humor.
One of their memes is listed below:
I believe that this is a great idea as it brings a popular concept, a meme, to help a company get more marketing buzz. Forbes mentions that the average person spends over 100 minutes per day on social media. If a company doesn't try to use this to their advantage, they are missing out.
Memes are great for marketing on social media as they don't require a consumer to have to read a long paragraph about a brand. They catch the eye and interest of the reader with their short but sweet to the point line.
Memes are easy and fast to make.They are also easy to share on every social media platform leading a company to become popular. Memes are a way to connect with a consumer to improve the word of mouth of a company.
Denny's is another brand that uses memes to keep their name popular. The memes they post are funny but also show high quality pictures of their food. The pictures lead viewers to want to go to Denny's.
I believe that if a business has enough knowledge on what memes are and how to use them, they can succeed in gaining popularity from millennials and others. A meme is an easy and surprising way to market a business.
Sources:
https://www.forbes.com/sites/forbescommunicationscouncil/2017/05/08/meme-marketing-how-brands-are-speaking-a-new-consumer-language/#6e0d31ab37f5
http://mashable.com/2017/03/21/gucci-meme-ad-campaign/#tZ8QUkbDqgql
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