A New Type of Social Media

Polygram is a new type of social media that has surprised many with its tools. It is almost like an Instagram and Snapchat combined.

Polygram uses facial recognition to determine your facial expression and apply it to an emoji. As you move your face, an outlined person will move with you on your screen until you select the emoji you want. Interactions are made to be easy as viewers can react to anything you post with a live emoji of themselves. This app is perfect for you if you don't like being honest as reactions to posts are private. 

 

If you enjoy learning and meeting others online, this app can help you find new friends. The app shows users where others are located around the world as well as their age, gender, and much more. Percentages are used to show the user how many people are looking at their post from different countries. 

 

The emojis that are created on this application can be shared among may other social media platforms including Facebook. 

Not only does Polygram create live emojis, it also provides filters that were created by plastic surgeons to help you look your very best. Photos of the users choice can be posted online for others to see.

Have you ever sent a picture and received an unwanted screenshot? Polygram attempts to solve the issue of this by using a wet screen affect. If the user selects the picture to be private, it'll be sent with almost a steam like covering on it. As a user receives a picture, they will wipe away the screen and only parts of the picture will reveal at a time. Therefore, the receiver will never be able to screenshot the full picture at at time! If they do still screenshot, the sender will be notified along with a copy of the screenshot. Polygram cares about its users.

What’s more fun than using a 3d version of yourself to send real time emotions to others?

I feel that as compared to regular emojis, Polygram will be more successful in allowing users to express exactly how they feel. It may help couples in long distance relationships or just someone looking to meet friends all over the world within a certain demographic. 

Polygram is relying on influencers and celebrities to help build up popularity on the app. Faryar Ghazanfari, the co creator, says that Polygram will provide much more attention to celebrities than Snapchat does as it is more individualized. 

Polygram has also created many marketing videos to advertise for itself. I feel they are effective as they explain the app and show it in a bright and fun way. They use models in the commercial videos to help sell the idea that attractive people use Polygram. 

The only thing that I think Polygram should've done was to make an Instagram page, a Facebook page and a Twitter page. Polygram doesn't have any website or place of interaction to ask questions besides using the application. I feel this may turn some interested people away as they won't be able to research it fully before deciding if they want the app.

Link to video:  https://vimeo.com/228309691

 

Sources:

https://techcrunch.com/2017/08/25/polygram/

https://www.engadget.com/2017/08/25/polygram-social-network-facial-recognition/ 

http://www.starterincubator.com/venture-capital/startups/polygram-detects-facial-reactions-to-shared-photos/