Recently on Facebook I have noticed that a new restaurant has become viral. Mac N Out is known for its 70 combinations of mac and cheese. They have two locations: one in Bridgeport and one in Milford Connecticut. The company's food is so eye appealing that an article about it on Facebook got shared over 10,000 times within the past week. This all has happened within one week.
Mac N Out has gone viral for many reasons including some of the 6 that were discussed in class.
1. Social Currency- The food looks amazing! The company sees visual presentation as an important quality and this can be seen throughout their website. The photos that customers have shared have also looked appealing. This means that they do not only make the food look good for the website, they do their best every day to make it look eye catching and delicious!
2. Emotion- This is a bit of a stretch but eating good food does cause a person to become happy so a video or picture of Mac N Out's food will interest the emotional aspect of a viewer.
3. Practical Value- Mac N Out is open till at least 9 pm everyday making it very convenient for customers to be able to try the food. Not only do they provide a meal, they can cater to any allergies such as gluten free as the food is made fresh.
Mac N Out works very hard to create a strong affinity impulse. Mac N Out has a reward member card that can earn customers a free gift card.
Moriello, the general manager of Mac N Out said that she wants anyone to feel welcome in her family style restaurant. She wants to see all different ages of customers walking in.
Mac N Out has a strong presence on Facebook with a rating of 4.5 stars. They usually post a picture of food everyday and communicate with their customers daily. They do have an Instagram page but it is not very updated. I hope that now they are viral they will work on increasing their fan following on Instagram.
Mac N Out is becoming more and more popular everyday because of the appeal they have with their pictures and the relationships they are building with their customers.
Sources:
http://www.onlyinyourstate.com/connecticut/mac-n-out-ct/
https://www.mac-n-out.com/
Mac N Out has gone viral for many reasons including some of the 6 that were discussed in class.
1. Social Currency- The food looks amazing! The company sees visual presentation as an important quality and this can be seen throughout their website. The photos that customers have shared have also looked appealing. This means that they do not only make the food look good for the website, they do their best every day to make it look eye catching and delicious!
2. Emotion- This is a bit of a stretch but eating good food does cause a person to become happy so a video or picture of Mac N Out's food will interest the emotional aspect of a viewer.
3. Practical Value- Mac N Out is open till at least 9 pm everyday making it very convenient for customers to be able to try the food. Not only do they provide a meal, they can cater to any allergies such as gluten free as the food is made fresh.
Mac N Out works very hard to create a strong affinity impulse. Mac N Out has a reward member card that can earn customers a free gift card.
Gold – Earn 510 points and receive a $25.00 gift certificate
Platinum – Earn 700 points and receive a $50.00 gift certificate
Black – Earn 1000 points and receive a $100.00 gift certificate
Platinum – Earn 700 points and receive a $50.00 gift certificate
Black – Earn 1000 points and receive a $100.00 gift certificate
One point = one dollar
Mac N Out has a strong presence on Facebook with a rating of 4.5 stars. They usually post a picture of food everyday and communicate with their customers daily. They do have an Instagram page but it is not very updated. I hope that now they are viral they will work on increasing their fan following on Instagram.
Mac N Out is becoming more and more popular everyday because of the appeal they have with their pictures and the relationships they are building with their customers.
Sources:
http://www.onlyinyourstate.com/connecticut/mac-n-out-ct/
https://www.mac-n-out.com/
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