L.L. Bean to some may just be an outdoor company that takes pride in selling high quality items at a high price. This all may be true but L.L. Bean also has an excellent experience strategy.
They ensure that their products are useful and valuable to motivate customers. Not only do they post and share pictures of customers who are enjoying their gear, they have a high response rate on their Facebook. They are "very responsive to messages".
The Facebook pages goes on to be very user friendly as it lists their phone number, website and surprisingly enough, their mission statement! I haven't seen many companies who provide their mission statement in the about me section of Facebook so this page really impressed me.
L.L. Beans is all about the customer experience as they have a lifetime guarantee unlike many other companies. If anything is damaged over time, bring it back with or without the receipt and they will give you another pair free of the item.
They constantly are engaging with their customers through promotional contests on their Facebook page as well as posting local events around the country to promote nature.L.L. Bean wants to encourage its customers to love the outside and explore nature as much as they can.
The "boot mobile" which can be seen throughout the Facebook page, is a life size version of a boot they sell. It travels around the country to events to promote L.L. Bean. On Sunday, it was at Uconn. They provide giveaways, games and special discounts while it visits a town to encourage customer relationships.
L.L. Bean constantly gives back to the community through sponsorship and donations. They mention that ,"Over the last 10 years, we have donated $26 million to local, regional and national nonprofits to help conserve natural spaces, ensure access to outdoor recreation and support our local communities". This shows their commitment to their customers and the future of this world.
L.L. Bean sees a consumer social responsibility to take charge in helping others. I appreciate this along with many other people. It is a selling feature and shows that they want the customer to experience their company to the fullest.
I believe that L.L Bean's Facebook page is exceptional. They provide eye catching graphics, interact with customers along with fast replies, donate and do their best to make this world a better place.
Sources:
https://blog.llbean.com/2012/08/a-boot-with-a-lot-of-sole-and-other-bootmobile-wordplay/
https://www.facebook.com/llbean/
https://www.llbean.com/customerService/aboutLLBean/guarantee_mobile.html
They ensure that their products are useful and valuable to motivate customers. Not only do they post and share pictures of customers who are enjoying their gear, they have a high response rate on their Facebook. They are "very responsive to messages".
The Facebook pages goes on to be very user friendly as it lists their phone number, website and surprisingly enough, their mission statement! I haven't seen many companies who provide their mission statement in the about me section of Facebook so this page really impressed me.
L.L. Beans is all about the customer experience as they have a lifetime guarantee unlike many other companies. If anything is damaged over time, bring it back with or without the receipt and they will give you another pair free of the item.
They constantly are engaging with their customers through promotional contests on their Facebook page as well as posting local events around the country to promote nature.L.L. Bean wants to encourage its customers to love the outside and explore nature as much as they can.
The "boot mobile" which can be seen throughout the Facebook page, is a life size version of a boot they sell. It travels around the country to events to promote L.L. Bean. On Sunday, it was at Uconn. They provide giveaways, games and special discounts while it visits a town to encourage customer relationships.
L.L. Bean constantly gives back to the community through sponsorship and donations. They mention that ,"Over the last 10 years, we have donated $26 million to local, regional and national nonprofits to help conserve natural spaces, ensure access to outdoor recreation and support our local communities". This shows their commitment to their customers and the future of this world.
L.L. Bean sees a consumer social responsibility to take charge in helping others. I appreciate this along with many other people. It is a selling feature and shows that they want the customer to experience their company to the fullest.
I believe that L.L Bean's Facebook page is exceptional. They provide eye catching graphics, interact with customers along with fast replies, donate and do their best to make this world a better place.
Sources:
https://blog.llbean.com/2012/08/a-boot-with-a-lot-of-sole-and-other-bootmobile-wordplay/
https://www.facebook.com/llbean/
https://www.llbean.com/customerService/aboutLLBean/guarantee_mobile.html
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