Toms, the Eco-friendly shoe company is becoming very popular through the use of their social media. They are best known for their one for one policy, where they donate one pair of shoes for every pair purchased.
There is a large fan base for Tom's as they are always receiving praise and great reviews. They have most certainty established their brand in America.
They also have a great return on emotion as customers know that by purchasing their shoes from Toms they are helping give back to others in need. Toms is a big part of the online community as they share, socialize and converse with their fans.
They try to keep an eye out with their public relations department to ensure that they are well liked and that no one is posting a bad representation of their company. They update and post from their status on Facebook to show that they have a strong presence.
Toms is very successful as they have over 2 million Twitter followers, 4,015,192 likes on Facebook and 861k followers on Instagram.
They post on all platforms regularly which I believe is why they are so popular. They understand that consumers like it when a brand is responsible with the environment. Toms is very conscious about helping the world as well with their donations.
Every year on April 29, they have a day without shoes to honor people who cannot afford a pair.
Sources:
https://www.forbes.com/sites/kateharrison/2014/04/22/how-four-eco-brands-are-using-social-media-marketing-effectively/
http://stayhomeshopping.com/toms-shoes/
There is a large fan base for Tom's as they are always receiving praise and great reviews. They have most certainty established their brand in America.
They also have a great return on emotion as customers know that by purchasing their shoes from Toms they are helping give back to others in need. Toms is a big part of the online community as they share, socialize and converse with their fans.
They try to keep an eye out with their public relations department to ensure that they are well liked and that no one is posting a bad representation of their company. They update and post from their status on Facebook to show that they have a strong presence.
Toms is very successful as they have over 2 million Twitter followers, 4,015,192 likes on Facebook and 861k followers on Instagram.
They post on all platforms regularly which I believe is why they are so popular. They understand that consumers like it when a brand is responsible with the environment. Toms is very conscious about helping the world as well with their donations.
Every year on April 29, they have a day without shoes to honor people who cannot afford a pair.
Sources:
https://www.forbes.com/sites/kateharrison/2014/04/22/how-four-eco-brands-are-using-social-media-marketing-effectively/
http://stayhomeshopping.com/toms-shoes/
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