Online shopping can be difficult for many as they have some doubts about whether or not they will like the product in their own house. They also may be unsure if the product would look good on them. These doubts may cause a business to end up losing a customer.
There is now augmented reality to solve this! The new technology can be used throughout online shopping and marketing to improve trust and customer relations. One business who is using augmented reality is Estée Lauder. Through the use of Facebook BOTS, they let consumers try on their different kinds of lipsticks before ordering.
Customers said that they were really happy with the new option to try on the lipstick from home or anywhere before they purchased it. The brand is happy as well.
“We are delighted by our partnership with ModiFace, which has resulted in an incredibly realistic and accurate representation of our products through Augmented Reality technology,” said Stephane de La Faverie, Global Brand President. “We are especially delighted that this capability is provided to our customers across all platforms, including mobile, web and tablet, directly on the product page where it can make the biggest impact.”
As this is really popular and was first seen with Pokemon Go, augmented reality is the next big trend. Augmented reality will help businesses to increase impulsive and fast shopping sales as a customer will love the product and instantly think they have to have it.
Pokemon Go is both a social and a casual game.
Social game- multiplayer and goal oriented with a connectivity among a community of players.
Casual game (played by casual players)- requires a small amount of time, are easy to learn and readily available.
I was shocked to hear that currently as little as 7 percent of companies were using augmented reality. A lot of companies are in the process of creating their own augmented reality so the trend will continue.
Sources
http://www.adweek.com/digital/what-its-like-to-go-inside-a-data-center-that-generates-4-trillion-in-business-every-day/
https://globalcosmeticsnews.com/north-america/4506/estee-lauder-to-boost-e-commerce-with-launch-of-augmented-reality-feature
There is now augmented reality to solve this! The new technology can be used throughout online shopping and marketing to improve trust and customer relations. One business who is using augmented reality is Estée Lauder. Through the use of Facebook BOTS, they let consumers try on their different kinds of lipsticks before ordering.
Customers said that they were really happy with the new option to try on the lipstick from home or anywhere before they purchased it. The brand is happy as well.
“We are delighted by our partnership with ModiFace, which has resulted in an incredibly realistic and accurate representation of our products through Augmented Reality technology,” said Stephane de La Faverie, Global Brand President. “We are especially delighted that this capability is provided to our customers across all platforms, including mobile, web and tablet, directly on the product page where it can make the biggest impact.”
As this is really popular and was first seen with Pokemon Go, augmented reality is the next big trend. Augmented reality will help businesses to increase impulsive and fast shopping sales as a customer will love the product and instantly think they have to have it.
Pokemon Go is both a social and a casual game.
Social game- multiplayer and goal oriented with a connectivity among a community of players.
Casual game (played by casual players)- requires a small amount of time, are easy to learn and readily available.
I was shocked to hear that currently as little as 7 percent of companies were using augmented reality. A lot of companies are in the process of creating their own augmented reality so the trend will continue.
Sources
http://www.adweek.com/digital/what-its-like-to-go-inside-a-data-center-that-generates-4-trillion-in-business-every-day/
https://globalcosmeticsnews.com/north-america/4506/estee-lauder-to-boost-e-commerce-with-launch-of-augmented-reality-feature
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