Blogs can be used by companies for many reasons including getting the consumers to interact with their brand. Blogs are also used to give consumers ideas for what to do with products they purchase. They are a great thing as they give a personal view of the company.
One company who is excellent at blogging is Stonyfield Organics. They use their blog to target audiences. Their blog is categorized into many categories including: farm, healthy living, babies and kids, food, environment and blogger clubs.
Instead of asking them to follow their social media pages, they say "lets be friends" to keep it more casual. Stonyfield uses their blog to create a strong relationship with its customers. They help answer questions like what age a baby can eat yogurt at while posting pictures of their dairy cows.
Stonyfield uses their blog to subtly advertise. They appeal to consumers by suggesting the use of their products instead of pushing to buy them. Non pressure advertising is the way to go as it keeps customers trusting of businesses.
Another company that uses their blog effectively is Southwest airlines as they use their blog to build and maintain a strong relationship with their customers. Southwest keeps their blog posts interesting by using pictures and videos as well. They capitalize on their readers by using polls and surveys to ensure their loyal customers are happy.
Southwest's blog is very unique as consumers can post their stories on it as well. They can do this by making an account and then posting. Blog posters can exchange stories with others who are just as passionate with traveling.
As you can see, blogs can be very beneficial to a business.
sources:
http://www.stonyfield.com/blog/topic/farm
https://www.southwestaircommunity.com/t5/Southwest-Stories/bg-p/stories
One company who is excellent at blogging is Stonyfield Organics. They use their blog to target audiences. Their blog is categorized into many categories including: farm, healthy living, babies and kids, food, environment and blogger clubs.
Instead of asking them to follow their social media pages, they say "lets be friends" to keep it more casual. Stonyfield uses their blog to create a strong relationship with its customers. They help answer questions like what age a baby can eat yogurt at while posting pictures of their dairy cows.
Stonyfield uses their blog to subtly advertise. They appeal to consumers by suggesting the use of their products instead of pushing to buy them. Non pressure advertising is the way to go as it keeps customers trusting of businesses.
Another company that uses their blog effectively is Southwest airlines as they use their blog to build and maintain a strong relationship with their customers. Southwest keeps their blog posts interesting by using pictures and videos as well. They capitalize on their readers by using polls and surveys to ensure their loyal customers are happy.
Southwest's blog is very unique as consumers can post their stories on it as well. They can do this by making an account and then posting. Blog posters can exchange stories with others who are just as passionate with traveling.
As you can see, blogs can be very beneficial to a business.
sources:
http://www.stonyfield.com/blog/topic/farm
https://www.southwestaircommunity.com/t5/Southwest-Stories/bg-p/stories
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